Well, I guess it’s time to share some news. This past weekend I learned that the company I’ve been a loyal customer of since 2002 and partnered with for my online wellness business for 14 years, is re-branding. In 2023, Beachbody is dropping the Beach in Beachbody and will becoming just BODi.
The reason for the change is simply based on being less focused on achieving a beach body and more about what the mission of the company has been for as long as I can remember, helping people live healthy and fulfilling lives. I’ll share more about why when I learn more.
Who am I?
I’ll admit, when I first heard the news I was shocked. Honestly, it felt like a piece of my identity was being stripped away from me. When you’ve been a Beachbody Coach since 2008 and it what a lot people know you as, it was a weird feeling. For so long, I’ve been “the Beachbody girl” because I’ve been a part of it for so long. I’ve been doing these home workouts for so long my first program was on VHS tapes! Not even kidding. Here they are. Yes I know, I might have a problem with letting stuff go. You should see our garage! We’ll talk about that in another post!
Why the hesitation with the change?
Like I just mentioned, I don’t like letting stuff go. So letting go of a title that I held so long means that things are going to change. Not a big fan of change! Part of the reason I wrote this blog post, was because of this announcement. I need to figure out how I’m going to embrace and adapt to being known as a Team BODi coach. Ugh…still, just typing that doesn’t sit right with me.
I think one of the biggest hesitations I have with this change is that over the last 14 years, I’ve become accustomed to doing full workout programs. You have a start and an end date. The programs are put together by professional trainers and you never have to guess what body part to workout. When you follow the fitness program coupled with a healthy eating plan, you get results! I’ve done so many Beachbody (or wait will be calling them BODi programs…I don’t know) I’ve lost count. Here’s some results I’ve had over the years that I blogged about. See LIIFT 4 over on this post. On Facebook you can find my PIYO results HERE. There are others, but I haven’t been very good about blogging about every workout program I’ve done.
A new streamlined platform called BODi
A few years back, technology called and our workouts stopped being produced on DVDs and went to a streaming platform called Beachbody on Demand. Think of it like a Netflix for fitness. This was a bit of a culture shock for this girl who has accumulated A LOT of DVD programs over the years. (Stay tuned to the end of this post to find out what I’m going to be doing with some extra DVD’s that I have. Here’s a hint “FREEBIE FRIDAYS” are coming!) But I am totally used to and I love our streaming platform now.
Then almost a year ago, to keep up with technology, Beachbody started doing live classes and started Beachbody On Demand Interactive (BODi). You can read more about this over on the Beachbody blog. To be fully transparent, I haven’t fully embraced the live classes other than the ones I’ve done on my MYX bike. I’ve never been much of a group fitness/live class girl. I’d rather get my workout done from the comfort of my home, on my own time. But I do know there’s a lot of people who love live classes. So its great that we’ve expanded into that niche.
Where to go from here
I could go on and on about other changes that are happening with this rebranding…but after hearing about the reasons why Beachbody is dropping the Beach in Beachbody and becoming BODi, I know its for the best. If there’s one thing that I’ve learned about this company is they don’t ever do anything without putting a lot of thought into it. So I’m trusting the process and going to do what I can to embrace the change.
What about all the Beachbody DVD’s I have
So with this rebranding, I’ve decided to make a few changes of my own in how I help women live a healthy lifestyle. Being a part of Beachbody has blessed me in many ways over the years and I feel called to give back.
I’ve decided to open up my Get Fit with Tami group and make it a free accountability group for ladies who want to live a healthy lifestyle. No purchase required. However, you cannot be a coach or already working with another Beachbody coach. I’m not one who goes around trying to take other coaches customers. Thats lame and I will never be that coach! Its bad juju and karma is totally a thing. If you don’t have a coach or your coach is no longer working, then we can chat. You can email me at tami@taminicholson.com
I do have a group on Facebook that I’ll be revamping for 2023. You can request to join the group HERE. Hope to see you in there!
So thats it for todays post. More on my group and all the other company changes in the next couple weeks. I’m only on day 28 of my 100 days of blogging!
Until tomorrow.
